How Leopoldo Alejandro Betancourt Lopez Transformed Hawkers
Hawkers exist as one of the best sunglass companies in Spain and the world. The Company suffered massive losses in 2016 due to changes in the fashion industry had. To sustain itself, the Company had to look for external sources of funds. That’s when entrepreneur Leopoldo Alejandro Betancourt Lopez took charge.
In that period, Alejandro Betancourt Lopez was approached by a friend who asked him if he would like to invest in the Company. He was pleased with the offer as he spotted an opportunity to do something new and trendy. In that year, his O’Hara Administration asset management company and a group of investors like Felix Ruiz, Hugo Arevalo, and Tuenti, provided the Company with $56 million cash.
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The money was adequate to steer Hawkers Company in the right direction. After two years, Leopoldo Alejandro Betancourt Lopez invested $21.5 million and came to be a major shareholder with a 50% ownership of the company’s assets. As a result, he became its president. Alejandro Betancourt Lopez appointed a well-experienced brand strategist in sports and fashion, Nacho Puig to be Hawkers’ Chief Executive Officer. They worked together and used their skills to increase the Company’s growth and development. Under their control, Hawkers’ earnings grew drastically from $300 to over $100,000,000.
With technological innovations, Leopoldo Alejandro Betancourt Lopez encouraged the use of social media to market their products. They used Facebook ads which made Hawkers even more popular with more than 6.6 million likes on their page. Besides, Betancourt motivated Hawkers to sell most of its products online to average customers. Today, 90% of the company’s sunglasses are available online. Therefore, customers easily access and purchase their sunglasses at their convenience. Also, the Hawkers Campus program introduced allows it to use brand ambassadors for marketing purposes.
Moreover, Betancourt started partnering with other fashion brands to make a distinct style of a collection of sunglasses to match with their clothes. Hawkers has also endorsement deals with celebrities like Usher, Lionel Messi, Fernando Verdasco, Felipe Massa, and Nicky Romero.
About
Leopoldo Alejandro Betancourt Lopez is a son of a musician and great-grandson of the former Venezuelan president Hermogenes Lopez. Betancourt’s strong passion for entrepreneurship and started at Suffolk University, Boston. That’s where he specialized in both business administration and economics. After working for different companies like Guruceaga Group, ICC-OEOC, and gaining experience, he co-founded an energy firm, BGB Energy in Venezuela.
To know more click Alejandro Betancourt Continues to Transform Hawkers an International Fashion Company