Ross Levinsohn

Ross Levinsohn has a long and storied career in media and communications. After graduating from American University with a Bachelor of Arts degree in communications in 1985, he began his series of incremental steps toward becoming a media executive. His first positions included writing, editing and television production.

Within a few years, Ross Levinsohn reached the executive level of his career. His work at CBS SportsLine was impeccable, and he drew wide praise for his interviews and coordination with team staff and players. From there, he continued on a career path with a special focus on sports communications and media. At Fox Interactive Media, he served as the president of their sports programming.

Levinsohn is a communications jack-of-all-trades. He took on roles including Vice President & General Manager at Alta Vista and Director of Production and Marketing Enterprises at HBO. After a few years, Ross Levinsohn branched out and took a temporary CEO role at Yahoo. There, he worked in the core part of the business and led the organization through some challenging times.

Today, Levinsohn is the CEO of Maven. Maven is the parent company of Sports Illustrated. It recently purchased the licensing rights to the publication. Sports Illustrated is well-known for its intersection of sports, lifestyle, culture and beauty. The publication has been in print since 1954, when it was founded by Henry Luce. Luce also created Time Magazine. At Maven, Levinsohn is responsible for coordinating the digital and printed content and journalism. He has the authority to hire new staff writers, journalists, photographers and reporters. As he has in the past, it’s likely that Levinsohn will modernize the publication and bring a fresh take on its sports reporting and communications.

Maven plans to lead Sports Illustrated back into a position of national prominence. Levinsohn’s unique style of journalism, which is upfront and fast, is likely to attract more attention to the digital and printed publications. Industry analysts expect Sports Illustrated’s readership to grow now that it is under Ross Levinsohn’s control.