Nicolas Krafft, L’Oreal’s Great Manager

Nicolas Krafft is a name that is well known in the beauty industry. He has worked as a sales executive for L’Oreal for over a decade, at which point he has helped place the company on the world map. His primary roles at L’Oreal have been to drive sales, expand market growth, research new brands, among many others. Nicolas Krafft has his roots in Switzerland, which is his birth country. He later went to St. Gallen, where he attained his MBA and, after that, joined L’Oreal.

The first role that he took on was that of a product manager for professional hair care and hair color products. Because of his dedication to his position and the successes achieved, Nicolas Krafft was able to move up ranks, and soon enough, he was the Marketing Director of Kerastase. Because of his outstanding talents that would benefit other branches of L’Oreal, Nicolas Krafft then began moving around the world l. The first move from Germany landed Nicolas Krafft in Paris, whereby he was destined to oversee the launch of L’Oreal’s Matrix. While still in Paris, he was chosen to go to the Baltic States and Romania to manage L’Oreal operations.

Due to his work and the success experienced in Paris, Nicholas Krafft then returned from Romania to Paris to head the Eastern Europe Marketing and Sales Operation. After years of dedication to the brand, Krafft was finally accorded Vice President of Global Business Development in New York. At the height of his career, Krafft became the international General Manager for the Pulp Riot Brand. Currently, Krafft is a guest teacher at Columbia University, whereby he teaches Digital Business Leadership.

Even in his various demanding roles, Mr. Krafft has been observant and established that loyalty to brands no longer exists. Modern-day clients have been exposed to the online market, giving them various other products to choose from. Consumers now base their hair care knowledge on self-education facilitated by independent stylists of the digital generation. Krafft predicts that the future of hair care is customer-centric. The role of stylists is bound to be tastemakers and trendsetters.