How to be Creative in Marketing: Eduardo Sonoda Discusses

Creativity is the key to successful marketing, and Eduardo Sonoda has a lot of it. In this article, he discusses creativity in marketing and how to move toward innovation. He talks about his background as a designer which led him into the world of entrepreneurship. His company’s main focus is on design, media production, and event management. When asked what drives him in his work today, he says “I’m driven by my passion for creativity.”

He also shares his thoughts on the importance of branding, and how it is one of the main cornerstones to what they do at their company. “Brand Identity development is key for any business; companies invest a lot of time and money into it because its vital to gain trust with your clients.” He says that he has worked very hard to establish a strong brand identity, and he doesn’t plan on changing it. The company’s trademark is the “art of communication”, which they incorporate into everything that they do for their clients. Read more: https://bitrebels.com/business/eduardo-sonodas-views-how-implement-marketing-strategy/

He ends the article by saying that success in business comes from taking risks and being willing to innovate. Every day, his team works really hard to take risks and innovate. He says that if you are willing to do this, your business is going to grow. Sonoda thinks the best advice for anyone looking to start a company would be “Be prepared to take risks.”

He says that you have to be willing to “move out of your comfort zone.”

Sonoda is also a Visiting Lecturer at San Diego State University. He has worked as an Adjunct Professor for over 10 years, teaching Graphic Design, Brand Development and Entrepreneurship courses. Sonoda has received his Bachelor of Fine Arts degree from the University of California in San Diego.

He has also studied at the Art Center College of Design in Pasadena, California.