Jose Eshkenazi Is a Sports Marketing Leader
Like every country around the world, Mexico was hit hard by the coronavirus pandemic. For a long time, non-essential businesses were forced to close. When they reopened, it was with fairly stringent restrictions. Jose Eshkenazi works in the world of sport, and his business was affected by this, too.
Soccer is Mexico’s favorite sport, so everyone felt the pinch when La Liga MX teams returned to the pitch with no fans in the stand. Players celebrated goals with no one to cheer them on.
— Jose Eshkenazi (@JoseEshkenazi) October 9, 2020
It was odd for everyone to see. It also drastically affected the league’s revenues. As a marketer and advertiser, Jose Eshkenazi understands that even well into 2021, sports will still be affected.
However, he’s also optimistic. One reason for that is that some fans are returning to the stadiums. On October 16th, the first La Liga MX match with fans in attendance was played. Though Victoria Stadium was only at 30% capacity, it was a major step forward for the players, fans and entire industry.
In the near future, teams will need to max out their capacity at 50% or lower. Refer to This Article. Soccer is emerging into a new normal, and Jose Eshkenazi is excited to see what develops.