Leopoldo Alejandro Betancourt Lopez: An Accomplished Business Investor
Hawkers is a sunglasses company that Leopoldo Alejandro Betancourt Lopez invested with some Russian investors. He did not start Hawkers, Alejandro came in to help in stabilizing the company financially. He was in charge of providing an increase in external funding for brand growth and better customer reach capacity. The company has had a quick and tremendous growth due to the reputation they had for affordable and quality sunglasses.
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The company started with a capital of just $300, and they have leveraged to $60 million. The numbers were impressive, but the expenses were a major obstacle, and the company was on the verge of closing down. The investors knew about their current financial situation, and they needed help to raise brand awareness. That is the reason they brought Leopoldo Alejandro Betancourt Lopez.
They quickly injected about $56 million into Hawkers under a group labeled Saldum Ventures. Leopoldo Alejandro Betancourt Lopez has always had a keen interest in business, and Hawkers offered him a chance to manage and mentor. When asked for his recommendation by Hawkers, they hired Nacho Puig as the Chief Executive Officer. He was in charge of leadership and contracts all over the world. Piug and Leopoldo Alejandro Betancourt Lopez worked together to ensure that the fashion brands were style-conscious and that customers would be interested in the brand.
The company struck a deal with a Spanish clothing line called El Ganso. They allowed Hawkers to be part of their style collection and increased their engagement to 86%. Hawkers started as a company manufacturing lightweight sunglasses using polycarbon frames. They wanted to avoid the traditional model of selling to wholesalers. They opted to sell to retailers and then to the public. The secret is marking up the prices in every step.
They started with a basic website and a pair of sunglasses as a prototype. The company arranged for the manufacturing operation in the same factory, which makes the best and high-end brands. The affordability factor is what made Hawkers a fashion house. They offered good-looking shades at a lower rate of $40 per pair. Most people were used to buying high-end sunglasses for hundreds of dollars. They started advertising on social media and had their first orders.
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