Ross Levinsohn Has a Long Track Record of Success

Ross Levinsohn has long been interested in sports, history and business. Therefore, it should come as no surprise that he is currently the top executive at Sports Illustrated. During his time with the magazine, he has created a business plan that has allowed the publication to regain its status as one of the best sources of information for sports fans.

How Has Levinsohn Helped Sports Illustrated?

Like most publications, Sports Illustrated tried to cut costs by moving its content from a print medium to a digital one. However, this mostly resulted in the creation of poor quality content that wasn’t received well by readers. Furthermore, not enough effort was put into the traditional print magazine that Sports Illustrated has produced for the last several decades.

Levinsohn decided that he was going to invest in a new team of writers who would dedicate themselves to creating the kind of content that provides value to those who still read the publication. He also decided that he was going to invest more time and money into print content as a means of offering greater value to subscribers. Ultimately, Ross Levinsohn believes that people still prefer to pay for things that they can hold in their hands as opposed to something that they can delete as soon as they’re done reading it.

Levinsohn Has Worked for Other Sports Brands During His Career

Prior to joining Sports Illustrated, Levinsohn spent time with CBS Sportsline and Fox Interactive Media. In fact, he was widely credited with helping Fox Interactive Media become one of the top companies in the world during his time there. The network is now the broadcast home to regional, national and international sporting events. The six years that he spent there helped him create a national profile that resulted in job offers from other important companies such as Yahoo and Guggenheim Digital Media.