Use Your Money to Change the World Says Ara Chackerian
The technology used nowadays in the production process has made it hard for many to differentiate between products made from natural materials and those that are potentially harmful to the environment. Some products are marketed as green, but it’s hard to tell whether the manufacturer adhered to the set standards. These are the sentiments of Ara Chackerian, the president and co-founder of Limoapa teak farm. The farm is dedicated to using environmentally friendly practices in the production process. Ara Chackerian is also an entrepreneur with investments in healthcare technology.
“It is said that money talks, and this can be specially applied to encourage or discourage the use of specific products,” wrote Ara Chackerian in his blog. When people buy products from sustainable businesses, companies start making money, and this attracts the attention of investors and entrepreneurs. When firms that pollutes the environment start losing out customers to those with sustainable alternatives, they will be forced to look for innovative ways of countering the change. This is likely to force companies to change course and embrace technology that has customer’s approval. This has already been experienced in different industries such as energy, automotive, and agriculture, which are all dedicating their resources to ensure they produce sustainable and environmentally friendly products.
To achieve this, one has to make a personal decision to make sustainable decisions. One should decide to buy products from companies that align with their values. Simple things can achieve this as choosing to walk or bike to the nearby market instead of driving, reducing carbon emissions in the air. Local markets also tend to source from the local community, which in return promotes the local community. This reduces transport costs and the emissions needed to transport the produce from remote areas.
The shopping habits of the community affect the entire industry. Companies are forced to compete for the attention of clients by investing in what they want. One should choose eco-friendly products whenever possible, and they are even saying that you should never pick a product with ingredients you cannot pronounce, especially foods because they are not environmentally friendly.
Read: https://patch.com/california/san-francisco/gauging-healthcare-startups-ara-chackerian-boom-or-boost